Online Masters


Manuel Becerra4Juan Santalo2Rosario Silva3The article “Being Better vs. Being Different: Differentiation, Competition, and Pricing Strategies in the Spanish Hotel Industry” written by Professors Manuel Becerra, Juan Santaló and Rosario Silva, has been accepted for publication in Tourism Management.

Print Print

Send By E-mail

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept