Online Masters

Research Seminars

WERNEROn September 16, Werner Reinartz, Professor of Marketing at University of Cologne, presented the research seminar entitled :

“Successful Services by Manufacturing Companies: A Value-Based Framework Linking Service Capabilities to Performance Outcomes”

Print Print

Send By E-mail

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept