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The Journal of Asia-Pacific Business provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy in a region that is experiencing rapid change and development. Much of this progress results from exciting marketing innovations. This Special Issue of JAPB addresses “New Marketing Opportunities and Innovations in Asia-Pacific” which will be of interest to academic professionals and corporate managers alike.


High-quality original research is sought regarding “New Marketing Opportunities and Innovations in Asia-Pacific”. Research must effectively link realities in Asia-Pacific markets to existing theories in International Marketing. Authors are encouraged to test applicability of theories developed on the basis of research in Western markets and reveal any limitations or shortcomings that require further theory development. Insightful discussion of conceptual issues and managerial practice is encouraged.

The deadline for submission of papers is March 15th , 2009

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