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Teresa Serra, Professor of Marketing, received the top score (Sobresaliente Cum Laude) on her doctoral thesis “Tipologías de Marcas de la Distribución como Moderadoras de la Relación entre Cuota de Marcas de la Distribución y la Lealtad a la Cadena”. The thesis directed by Alberto Maydeu Olivares, Professor of Psychology at Universidad de Barcelona, has been defended at IE University on July 5, 2011.

The case “Novartis, Commercial Strategy for Success” written by Professor Teresa Serra and Claire Bastien, has won the 2010 EFMD Case Writing Competition in category Euro-Mediterranean Managerial Practices and Issues.

 


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