Online Masters

Research Seminars

On May 19, David Bell, Associate Professor of Marketing at The Wharton School, University of Pennsylvania, delivered the following research seminary:

 

 

 

Traditional and IS-enabled Customer Acquisition for an Internet Retailer: Why New Buyer Acquisition Varies over Geographies and by Method

 


Print Print

 
Close
Send By E-mail
 

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept